During the last year, Media Logic has had the opportunity to guide our healthcare clients – both health insurers and hospital systems – through a wide range of marketing challenges, and help them turn those challenges into opportunities to build stronger brands, generate leads, build loyalty and aid retention.
In Media Logic's third year working with HAP we greatly increased its marketing efficiencies. While marketing leads, sales leads and new members all went up, the cost-per-marketing-lead went down - in some cases, by more than 80%.
Loaded with multiple plan brochures, enrollment forms and CMS-required information, Medicare fulfillment kits can be cumbersome, expensive and intimidating. That’s why HAP, a leading health insurer in Michigan, asked us to improve their Medicare fulfillment kits. Click through to see our solution.