Tag: GoBank

The Financial Services Product Revolution You Can’t Ignore

The Financial Services Product Revolution You Can’t Ignore

In some new business models, the consumer is gaining power in the form of “individually designed” relationships. It is now practical – and profitable – for some financial institutions to forsake offering “a universal product” to a large audience in favor of something potentially more lucrative and valuable: a product the customer personalizes to his or her needs, lifestyle, technology usage and interests.