Tag: FYEGUY

Buzz Over FYE’s VIP Lollapalooza Social Promotion Well Worth Investment

When FYE offered a VIP package for the recent Lollapalooza festival, it was an intense competition on the brand’s Facebook wall right up until the final minutes. Candidates were rallying for themselves or friends by posting daily: “Please vote for so-and-so!” Once the winner was announced, people rallied around him to congratulate him, and after the winner returned from the trip, he shared his gratitude on FYE’s wall: "I cannot thank you enough for offering me such a freaking awesome experience! I literally felt like I was a celebrity for 3 straight days! Love you guys! Thank you SOO much again!!" Everyone now knows that this fan thinks FYE is the best brand ever!

Read More

FYE Generates Off-the-Chart Engagement with Lollapalooza Promo

Media Logic put its experience designing effective Facebook promotions to work for FYE and co-op partner EMI Music, and boy, did we rock it! FYEGUY’s “Make Me The FYE VIP” contest plugged into the excitement surrounding Lollapalooza 2011 with a custom post-a-video-and-vote promotion that really got people talking … and sharing. Post-a-video-and-vote promotions can generate huge traffic and engagement. But they can fizzle when the passion for the promotion is just not there. For example, a recent post-a-video promotion by Dunkin Donuts, all about the coffee with no co-op tie-in, triggered a dismal video entry rate of just 2 out of every 100,000 DD likers. FYE on the other hand generated 2 video entries for every 1,000 likers – that’s 100x better than DD. And those videos pulled in more than 7,000 total visits to vote.

Read More

Smurfette an Unlikely Brand Hero, Though Sweepstakes Still the Biggest Liker Drivers

Eddie Bauer hangs onto its #1 spot, while two other retailers – FYE and PacSun – repeat on Media Logic’s Top 10 Facebook Retailers list for the week ending 6/26.

Even without an active giveaway, Eddie Bauer again took the top spot on our list of Facebook retailers. The other two repeaters in the top 10 – FYE and PacSun – had to work a bit harder. Fans of FYEGUY got the chance to win a VIP Lollapalooza experience, and PacSun entered the 1-million fan club with a “1 Million Fan March” Liker threshold promotion. Other retailers luring fans with sweepstakes this week included CVS, Burlington Coat Factory, L.L. Bean and Old Navy. CVS just wrapped up a liker threshold promotion, adding greater than 7% this week for the #2 spot. Burlington Coat Factory placed #3, fueled by its “Brag About It” challenge. And #8 Old Navy surged with an MLB World Series sweepstakes. L.L. Bean (#4) made our list for the first time with a sweepstakes that promised $100 a day and a grand prize of $5,000. However, after good spring runs, outdoor recreation brands Cabela’s, Bass Pro Shops and Gander Mountain all fell out of the top 10.

Read More