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Fortified Coffee Perks Up Fortitech Premixes’ Trade Show Presence
The Fortitech Premixes brand really wanted to stand out – to grab the attention of the thousands of attendees and drive them to the booth. So we came up with a creative – and attention-grabbing – solution: a coffee kiosk in the highly trafficked registration area of the trade show. It proved to be a magnet for people entering the expo facility – challenging the Fortitech Premixes team to keep up with demand.
Standing (and Singing) Out in a Crowd
It’s a massive understatement to say that marketing at trade shows is a constant battle for attention. Simply being heard over the din of the crowd is challenge enough. Harder still is getting a clear, effective message to cut through the clutter.
So, in an enormous convention hall packed with the world’s largest manufacturers of foods and beverages, how did Fortitech command an audience?
With a little bit of child’s play.