As is with most people scanning scores of emails in their inboxes, the ones that stand out to me are the ones that speak to me, personally. Recently, an email from CVS caught my eye and undoubtedly won engagement with others like myself because the email is personally targeted, built on trust and educational. The approach and simplicity offer a lesson for payers and population health management regarding chronic condition management communications. Sometimes, all people need to be nudged to better health is simple, relatable communication.
Here at Media Logic, we’ve been busy working out social media for older adults… In our recent work with Healthways SilverSneakers Fitness Program, we’ve discovered that older adults are readily embracing social media – to share health, fitness and life goals –by increasing engagement among a mature audience by twenty-fold in just a few months.