Is Your Health Plan’s Digital Marketing Flying Blind?
The signals your Medicare acquisition campaigns depend on are evolving. Third-party data isn't dead but using it well has gotten a lot more complicated.
AI Doesn’t Replace Your Data Advantage. It Amplifies It.
Proprietary research doesn't just add texture. It adds distance from every competitor drawing from the same public sources. With the accessibility of AI tools, learning how to leverage them to give you an advantage is imperative.
How Health Plans Can Engage the Unengaged and Unlock Member Lifetime Value: A Q&A with N1 Health’s Jacob Luria
In this Q&A, N1 Health’s Jacob Luria explains how health plans can use data and personalized outreach to engage the unengaged and reduce member turnover.
Direct Mail Still Delivers for Financial Services: Key Takeaways from the Lob 2025 State of Direct Mail Report
Direct mail is thriving in the financial services industry, outperforming digital channels in ROI, retention, and engagement. Explore key insights from the Lob 2025 State of Direct Mail report, including trends in personalization, automation, and omnichannel integration.