Tag: content marketing for healtah care

Consumer Education Must be Part of ACA Outreach by Hospitals and Insurers

Consumer education efforts via marketing and human resources improve patients’ health while also improving their immediate experience with payers and providers. And in the long term, those who spend time to educate consumers may endear themselves as trusted resources. Given the large volume of people entering the healthcare marketplace, there is no work-around, and the time is now.