Tag: content development

You can glean a lot of valuable data from mechanically analyzing the social stream. You can listen in, engage and counterpunch with a comment or a tweet. If you’re aggressive and swift, you may even shift sentiment a degree or two. However, monitoring has so little value as anything but a starting point for a reactive marketing strategy, we have to ask why tools that do it seem to be the only ones that exist. Why is monitoring and reflexively reacting the priority?

As recently as just two years ago we were all okay being marketed to. Passively. And in nothing like real-time. No longer. Technological changes, specifically in mobile devices and social media, have driven a rapid evolution of our marketing culture. Today, in addition to up-to-the-second information, consumers expect sincere two-way communication between themselves and the businesses and organizations with which they would like to have relationships. Owned media – websites, social sites, stores, etc. – must now take the strategic point, ahead of traditional advertising and public relations, in branding and promotions. It’s all very exciting. But the time and resource demands of real-time engagement through owned media is stressing – and often breaking – established marketing budgets, protocols … and relationships. To meet the challenges and take advantage of the incredible communication opportunities now available, Media Logic created Zeitgeist & Coffee, a real-time marketing collaboration and management platform.

Okay, you’re an advertising professional, client side or agency side, on a conference call with people you haven’t met. You want to talk strategy, you want to talk creative, you want to talk budget. But you don’t know if the people you are talking to get it. You don’t know if they understand marketing for a social world. How can you find out if they are a modern marketer – an “MM” – without being impolite? It’s simple really. People who get marketing for a social world ask 3 questions that people stuck in a traditional, one-way world rarely bother to ask or barely understand.

Looking to develop new leads for your business? Wondering why new visits to your website are declining even though you use Twitter and have a Facebook profile or fanpage? Are you blogging? According to the State of Small Business Report from Network Solutions in conjunction with the University of Maryland School of Business (with a tip-of-the-hat to HubSpot for featuring data from the report on their blog), fewer than 40% of U.S. small businesses blog about their area of expertise. Let’s rephrase that: nearly 60% of small businesses are leaving their content on the table. And by “on the table,” I mean nowhere to be found. So why should you care?

How would your company respond to an industry-wide downward spiral of price promotion, reduced productivity, unreliable performance and increased commoditization? Read how Media Logic client, MicroGroup, took the high road to stake its claim as a valued partner to OEMs.