Tag: consumer insights

higher consumer expectations impact financial services

A Digital-First, Data-Forward Approach to the Financial Services Customer Experience

Pressure on financial institutions to match the customer experience of tech-based companies isn’t new. For years now, the convenience of on-demand services from wildly popular brands like Apple, Amazon and Uber has been changing the way consumers interact with companies. See why our team thinks there are now solid opportunities for FIs to reach the higher bar and retain customers.

Contactless Payments Uptick and Future Habituation

Listen to Nicole Johnson, who heads up Media Logic’s Financial Services team, as she fills you in on increasing rates of contactless payments adoption and describes how new insights should influence your marketing campaigns.

Health Plan Consumer Benefit Survey

Do Health Plan Marketers Know What Consumers *Really* Want?

Our survey results illustrate a gap between the benefits consumers want most and their perception about how well their health plans deliver. For example, 74% say they want a simple way to know what the costs will be before having a procedure or going to an appointment… and only 43% of them believe their health plans are doing this well.

Conversatiated: Trust Barometer

Conversatiated: Trust Barometer. Josh Martin and Fred Urlich avatar.In this installment of Conversatiated, Media Logic Account Supervisors Josh and Fred discuss Edelman’s 2010 Trust Barometer and its implications on gauging consumer trust and assessing the value of P2P advice in 2010 and beyond.