Even though its youngest members are still being born, Gen Alpha has the attention of financial institutions, card issuers and others in the payments space. These brands want to be prepared to attract these future consumers, and there's a lot of work to do.
When we make marketing decisions, we like to do so with facts to support us. That's why we decided to go all in this year, launching our Consumer In Sight research team to regularly get input right from the audience itself. These surveys are a pivotal part of our collaborative, cross-team approach that is designed to continually spot new opportunities and generate innovative ideas. Check them out.
A recent Ipsos report explored what Gen Z really desires — such as a longing for stability in a post-pandemic world— and identified key needs that can inform marketing efforts. Our team examines the findings to understand how you can best speak to and serve this generation.
As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed seniors about their sense of well-being, sources of concern and plans to meet their goals for the year ahead.
Issuers are assessing and shoring up their debit card strategies to build on current debit card usage momentum. As they do, insights on how the rise in debit usage overlaps with other initiatives (like digital transformation and financial education) and intersects with various audience segments are critical.
With the right communications in times of economic uncertainty, FIs can nurture existing customer relationships and appeal to new consumers. We note three action items for card issuers based on recent insights from Ipsos.
Our team highlights key findings in the current “Eye on Payments” report, including FS consumer preferences related to payments and engagement. In addition, we make note of PCSU’s insights and recommendations specific to the needs of each generation.
Pressure on financial institutions to match the customer experience of tech-based companies isn’t new. For years now, the convenience of on-demand services from wildly popular brands like Apple, Amazon and Uber has been changing the way consumers interact with companies. See why our team thinks there are now solid opportunities for FIs to reach the higher bar and retain customers.
Based on findings from PYMNTS, Media Logic’s financial services team has identified ways payment providers can support SMBs as they respond to digital shopping trends and more effectively market payments to consumers.
Listen to Nicole Johnson, who heads up Media Logic’s Financial Services team, as she fills you in on increasing rates of contactless payments adoption and describes how new insights should influence your marketing campaigns.