With the right communications in times of economic uncertainty, FIs can nurture existing customer relationships and appeal to new consumers. We note three action items for card issuers based on recent insights from Ipsos.
Our team highlights key findings in the current “Eye on Payments” report, including FS consumer preferences related to payments and engagement. In addition, we make note of PCSU’s insights and recommendations specific to the needs of each generation.
Pressure on financial institutions to match the customer experience of tech-based companies isn’t new. For years now, the convenience of on-demand services from wildly popular brands like Apple, Amazon and Uber has been changing the way consumers interact with companies. See why our team thinks there are now solid opportunities for FIs to reach the higher bar and retain customers.
Based on findings from PYMNTS, Media Logic’s financial services team has identified ways payment providers can support SMBs as they respond to digital shopping trends and more effectively market payments to consumers.
Listen to Nicole Johnson, who heads up Media Logic’s Financial Services team, as she fills you in on increasing rates of contactless payments adoption and describes how new insights should influence your marketing campaigns.
Boost your payment strategy with Javelin's findings on consumer spending habits across three channels: in-store, online and mobile.
Our survey results illustrate a gap between the benefits consumers want most and their perception about how well their health plans deliver. For example, 74% say they want a simple way to know what the costs will be before having a procedure or going to an appointment… and only 43% of them believe their health plans are doing this well.
In this installment of Conversatiated, Media Logic Account Supervisors Josh and Fred discuss Edelman’s 2010 Trust Barometer and its implications on gauging consumer trust and assessing the value of P2P advice in 2010 and beyond.