Long before you decide on the logistics of your retail promotion on Facebook (prizes, duration, how to handle technical issues, who’s responsible for monitoring, etc.), there are some fundamentals you cannot overlook...
It's no surprise that retailers catering to moms dominated the week. Media Logic's Retail Social Juice Index (RSJI) scored ProFlowers, Shari's Berries, FTD and 1800Flowers in the top 15 most socially-engaged brands as of Saturday, May 12. But what would Mom say about the fact that sitting at the top of the list was not a flower or candy merchant, but an ammo dealer with the survivalist bent, Cheaper Than Dirt? Is there something about flowers and bows that sends one class of guys running to their bunkers with 365.2 gallons of gasoline and 5,000 rounds of hollow points?
There are two new contenders for the title of most social brand this Valentine's Day, and the battle couldn't be more Venus and Mars. In this corner, donning white satin and lace trunks, we have David's Bridal, whose "Share the Love" contest has propelled the brand into the top ranks of Media Logic's Retail Social Juice Index (RSJI). In the opposing corner, sporting zippers, buckles and black leather, we have J&P Cycles, a biker brand that runs a little rougher.