Tag: buying Likers

Bad to Buy Likers on Facebook? Not Necessarily!

Tara Coomans’ article in Business2Community about buying Facebook likers offers an important cautionary tale about social media. She warns that marketers should not convince brands that fans are leads and that brands should not believe that fans will equal sales. She reminds us that relationships grown organically are the ones of lasting value. But when Tara cautions, “Buying fans is a waste of money and probably a threat to your brand,” I am reminded about a social media (and universal) rule – few things are true absolutely. After all, there is “buying likers,” and then there is “buying likers.”

Read More

Media Logic Retail Marketing Report May 2011 Update: Kirkland’s Buys Likers; Finds They Come Cheap!

Kirkland’s adds 200,000 Likers at 12.5¢ per. Build-a-Bear Workshop and Pottery Barn Kids draw big fan participation. Office Max works the co-op. And Walmart adds 1.6mm, while six other retailers grow on Facebook at a 40 percent or better clip since March.

Facebook has been the story of the Media Logic Retail Marketing Report since our research began last July. Brand after brand has ticked past a million Likers, with a full one-third of our tracked retailers now north of that magic mark. New members of this no-longer-exclusive club include Tommy Hilfinger, Foot Locker, Build-a-Bear Workshop, Walgreens and Bass Pro Shops (with Party City and Cabela’s crossing the line after this survey’s close). And for many brands, the pace of growth is only accelerating. Gain access to the full article to discover what retail sectors and social marketing strategies are yielding the greatest growth on Facebook and Twitter. Plus, view the complete growth chart for the 100 surveyed retail brands. Get the Full Article »

Read More