Facebook made a big announcement yesterday. Brands can effectively turn off the familiar wall and switch to Timeline. (Don’t know what Timeline is, here’s a good overview from Mashable). Many major brands have already made the move, including Macy’s, Walmart, Sears, Puma, Louis Vuitton, Tiffany & Co. and American Express. Should you?
Can social media marketing drive B2B inbound leads? I think so. Can you be convinced?
If there is one truth in our new conversation-marketing world, it is that brands need to be fearless and try new things. Three big campaigns in the pipeline right now – from Pepsi, Domino's and Taco Bell – are testing the new rules of marketing in a conversation-centric world. Will these campaigns succeed? Fail? From a branding perspective, does it matter?
You need to make an emotional connection with your audience – in your stores, in your marketing, at every possible touchpoint.