Social: An Advanced Marketing Opportunity for the Healthcare Industry
Healthcare has been a bit slower than other industries to respond to this new kind of engagement opportunity, but it’s catching up quickly.
Brands Engage Followers with Unique and Creative Vine Campaigns
It’s been five months since Vine hit the app stores. We’ve seen some brands excel in using the 6-second video application, while others have missed the mark. What’s refreshing and exciting, however, is seeing brands devote full campaigns to the relatively-new platform.
Retail Social Juice Index Says Sundays are Slow Days for Brand Pages
In contrast to recent findings from Socialbakers as reported in Econsultancy’s Socialbakers reveals Sunday is the most engaging day on Facebook for FMCGs, Media Logic’s Retail Social Juice Index (RSJI) shows Sunday to be the day of lowest social engagement for retailers.
Cost Plus World Market: A Study in Zen and the Art of Conversation Management
Cost Plus World Market, a retail and online marketplace for international gifts, home accents and foods launched its Facebook presence in November and already boasts more than 258,000 fans. In an environment where 9 out of 10 companies feel that they are doing a poor job using social media, what has World Market tapped into that others may be missing? Here’s our analysis.
Chew on This: Kraft’s Social Marketing for a Cause
According to a study mentioned in a recent emarketer article, “in 2009, large majorities of consumers wanted a variety of opportunities to support brands that were active in cause marketing, and by July 2010 they were even more enthusiastic about ways companies could get involved.”
We’ve noted previously that more and more brands are attempting to feed this national moral hunger through cause-related marketing efforts, and to that end, many are building awareness of such efforts through social media.
A perfect example is Kraft Foods.