April 2025 marked a turning point in B2B marketing. From AI moving beyond the hype to buyers demanding measurable outcomes over flashy features, the conversation shifted toward impact and authenticity. This month’s insights reveal what’s driving real results—and what forward-thinking marketers need to prioritize next.
In today’s B2B landscape, content must do more than exist—it needs to connect, resonate, and drive results. By replacing generic assets with story-driven, journey-aligned content and clear metrics, marketers can turn content into a true growth engine.
Even the best-equipped ABM kitchens can fail without the right recipe. From misused tech to missed opportunities for personalization, too many programs fall flat before they start. Here we break down 9 costly ABM pitfalls—and how to sidestep them with a Playbook built for performance. If ABM is on your roadmap for 2025, this is the insight your team can't afford to miss.