Author: Robin Stoutenburg

Being Found Isn’t the Goal Anymore. Being Chosen Is. 

Being Found Isn’t the Goal Anymore. Being Chosen Is. 

A practical point of view on SEO, AEO, and GEO, and what it takes to show up in AI-generated answers The way consumers get answers has quietly changed — and it’s one of the biggest shifts in how information is found, even if most people haven’t noticed. Before they ever reach your website, many of them have already asked ChatGPT, Gemini, […]