Author: Media Logic

Gonna give you a YouTube video.

How much is a Facebook fan worth? There has been a lot of discussion about this topic lately, among brands and marketers alike, that are struggling to quantify the value of social marketing efforts. Here in Albany, a local car dealership has been advertizing a $50 incentive to become their fan on Facebook. Another company has come up with a formula that they consider to be a scientific method of putting a dollar value on a fan, while other marketers rebut this formula as inaccurate. So, who is right?

We are conversation-centric in theory… and in practice. We’re using social media to put collaboration and conversation at the core of our business. Are you?