Top 4 Factors of an Integrated Approach to Search Engine Optimization and Social Media
More often than not, Media Logic sees companies significantly concentrating on either SEO or social marketing… So how can they effectively integrate both in a strategic approach without expending twice the time and resources? To help provide some direction, I decided to reach out to Media Logic colleague, Danny Dover, an influential SEO expert at SEOmoz, to determine a few key factors in developing an approach that effectively integrates search engine optimization and social media on a small scale. After putting our heads together, we’ve come up with 4 critical success factors for an integrated approach to search engine optimization (SEO) and social media marketing...
By involving SEO insight within a dynamic tactical mix of social media campaigns, marketers can amplify their search engine optimization and extend the value of their investment.