Meta’s evolving ad policies are reshaping how regional health plans target, track, and measure campaigns on Facebook and Instagram. In this blog, we break down what’s changed, what it means for healthcare marketers, and how to adapt for success.
Media Logic’s Josh Martin and Denise Carney-Jones share key insights from our latest survey on older adults’ media habits—revealing surprises, trends, and tips for Medicare marketers. Watch now, then explore the full report for more.
In Medicare acquisition marketing, every dollar counts. That’s why Media Logic created Opportunity Analysis — a custom tool that pinpoints the counties with the greatest potential for enrollment growth, helping Medicare Advantage plans invest smarter.
With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.
The rapid growth of the dually eligible population presents a huge opportunity for managed care organizations and health insurers with Medicare Advantage experience. Download our D-SNP Marketing tip sheet to get more insights into this quickly changing demographic.
In late April, Walmart announced it will close Walmart Health and Walmart Health Virtual Care, five years after launching the service. Walgreens' VillageMD also shut down 160 of their primary care clinics this year after reporting a nearly $6 billion loss in the second quarter. So, what does this all mean for the healthcare landscape? We don't have a crystal ball, but we do have a few potential takeaways to share.
While marketing isn’t the only factor determining a health plan’s success during the Medicare Annual Election Period (AEP), we must be nimble and ready to course correct. Here, Media Logic provides tactics when leads are lagging.
Just like people across the globe, we've been kicking the tires on ChatGPT (a chatbot built on OpenAI) and other generative artificial intelligence (AI) programs. Generative AI is quickly becoming a societal mainstay and warrants ongoing attention and curiosity, including in the realm of healthcare marketing. Here is our take on these tools.
If you're not using social media to reach your Medicare-eligible audience, you're missing out. After all, more than 80% of seniors use social media on a typical day, according to our 2022 Senior Media Preferences Survey. For the best ROI, play into the strengths of organic social media to reach individuals eligible for Medicare all year long. Here are five ways to incorporate Medicare content into your social streams year-round.
When it comes to building your business reputation, targeting new members, or promoting the positive experience of current members, let's face it, testimonials matter. Use employee testimonials to promote your company's values and company's mission. We share all the reasons why healthcare businesses should use testimonials in their marketing.
