How LLMs Can Turn Static Websites into Interactive Conversations
Explore how large language models (LLMs) can transform traditional, static websites into dynamic, conversational experiences that engage visitors in real time.
Medicare Advantage Is Changing – And So Must the Marketing
Over the past decade, the Medicare Advantage (MA) market has seen tremendous growth – not just in enrollment, but in the generosity of plan benefits. From expanded dental and vision coverage to over-the-counter allowances and fitness perks, health plans entered an arms race to offer more. But that era has come to a close. We’ve […]
Exploring the Next Evolution of Direct Marketing Personalization
Media Logic is testing AI-driven, personality-based personalization that adapts message tone and framing to each individual, aiming to make marketing feel truly one-to-one.
Medicare Members: Satisfied Today, Vulnerable Tomorrow
Media Logic’s 2025 Medicare survey uncovers member concerns about costs, satisfaction drivers, and benefit engagement, offering insights to guide plan strategies.
Navigating the One Big Beautiful Bill Act: What Medicare Marketers Need to Know
The One Big Beautiful Bill Act (OBBBA) brings sweeping changes across sectors, including healthcare. For Medicare marketers, the bill introduces new rules around eligibility, drug coverage, and savings programs. Media Logic experts Josh Martin and Denise Carney-Jones break down what matters most for this year’s AEP and beyond.
How Health Plans Can Engage the Unengaged and Unlock Member Lifetime Value: A Q&A with N1 Health’s Jacob Luria
In this Q&A, N1 Health’s Jacob Luria explains how health plans can use data and personalized outreach to engage the unengaged and reduce member turnover.
Meta’s Healthcare Ad Changes: What Regional Plans Need to Know
Meta’s evolving ad policies are reshaping how regional health plans target, track, and measure campaigns on Facebook and Instagram. In this blog, we break down what’s changed, what it means for healthcare marketers, and how to adapt for success.
Key Takeaways for Medicare Marketers: Insights on Senior Media Trends
Media Logic’s Josh Martin and Denise Carney-Jones share key insights from our latest survey on older adults’ media habits—revealing surprises, trends, and tips for Medicare marketers. Watch now, then explore the full report for more.
Pinpointing Medicare Growth Potential: How Media Logic’s Opportunity Analysis Tool Guides Smarter Investments
In Medicare acquisition marketing, every dollar counts. That’s why Media Logic created Opportunity Analysis — a custom tool that pinpoints the counties with the greatest potential for enrollment growth, helping Medicare Advantage plans invest smarter.
A New-to-Medicare Marketing Tip Sheet to Modernize and Improve Your Recruitment Efforts (2025 Update)
With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.