Introducing PersonaLAB™ by Media Logic
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
How Are Older Adults Interacting with Media in 2026? We Have the Answer.
Older adults aren't a traditional or digital audience. The way they consume media paints a more complex picture. Older adults will sit down to watch TV, read email, check their Facebook and search Google. Insights from our study can help you know where and how older adults are paying attention to media streams.
Five Tips for More Creative Marketing with Constraints
In many cases, the strongest marketing tends to come from teams willing to narrow the field before the work begins. Guardrails narrow the scope and keep work on strategy, with fewer messages, audiences and goals. Sharper creative makes a bigger impact. Here are five tips for marketers to explore.
Media Logic’s 2026 Media Behaviors of Older Adults Research—An Audience in Motion
Our 2026 Consumer In Sights survey offers fresh insights into the market among older adults, offering a snapshot of behaviors, preferences, and trends shaping how older adults consume media, and more importantly, how much they trust the resources in front of them when making decisions.
What Brokers Actually Want from Health Plans (and Why Most Plans Get It Wrong)
Every health plan says it values its broker relationships, and most of them mean it. But there can be an unintentional disconnect between what best serves the health plan’s interests, and what’s most useful to their broker partners. Here’s the key to unlocking broker engagement