A strong majority of Z&C Poll participants (66%) felt that the latest Charmin promotion is, at the very least, fun. And very, very few thought it was in poor taste. “Enjoy the Go” Charmin!
The “Enjoy the Go” promotion is an attempt by Charmin to build buzz and drive awareness using a conversation-centric marketing approach. Twitter chatter has died down since last week, but we will be watching (from afar) to see how this promotion develops when it launches at the end of November.