Media Logic has deep industry expertise in financial services, healthcare and B2B marketing. By combining that knowledge with cutting-edge AI capabilities we’re now redefining what’s possible and increasing our ability to drive success for our clients.
We’re powering the nation’s leading financial services brands –
We’re helping major health insurers and payviders
We’re transforming B2B companies
Being positioned at the forefront of AI helps us empower our clients to do amazing things… to work smarter, and faster.
Experience isn’t enough. Creativity isn’t enough.
You need more than a Marketing partner.
You need Media Logic.
Media Optimization Team
Our Media Optimization Team investigates the latest digital, experiential and other marketing trends and technology to help our clients know how and when to implement the best solutions.
Branding. Demand generation. Customer retention. If it can drive your business, increase customer affinity, improve employee education and motivation, or simply make your brand stronger…we do it. And we do it well.
Strategy & Planning
Branding
Creative & Design
Integrated Marketing
ABM & Sales Orchestration
RevOps
Direct Marketing
Digital & Interactive
Content Marketing & Social Media
Promotions
Media
Data & Marketing Analytics
DataSnap
Our proprietary DataSnap visualization tool gives our clients and our team a real-time view of key marketing metrics, which enables us to make necessary adjustments and maximize ROI. DataSnap dashboards are customized for each client and campaign.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Historically, health insurance marketing teams have supported their Small and Large Group lines of business primarily through push tactics – sales enablement, broker collateral and general awareness messaging and education. But in an environment where employers scrutinize every dollar and expect more from their partners, that model doesn’t go far enough.
In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
American consumers are currently facing a dramatic financial landscape. With recent data indicating that 70% of U.S. consumers face difficulty paying monthly bills, economic fragility is increasing (PYMNTS). As we approach the end of 2025, this increasing trend has many wallets taught, and the implications for financial services marketers are becoming clearer.
