Our agency was founded about 2 seconds ago. Media Logic was born the moment this page loaded. Reborn, really.

We’ve been doing this for 40+ years, and we have unmatched expertise and proven successes. But we approach each client and every project with fresh energy. New ideas. A desire to constantly do better.

We specialize in your business:

  • financial services,
  • healthcare
  • and B2B marketing.

Specialization delivers a powerful advantage. Knowledge is invaluable. It means we speak your language, we “get it” quickly, we begin immediately and we bring proven, successful strategies to bear your toughest marketing challenges.

From co-brand, product and card marketing for the nation’s largest financial services firms…to helping health plans and hospitals drive leads and foster consumer connections…to powering a wide range of high-tech and B2B companies with stronger brands and smarter marketing. It’s about giving you the edge you need to compete and win.

Strategic concepts. Bold design. Watch a video overview of our work and clients.

Media Optimization Team

Our Media Optimization Team investigates the latest digital, experiential and other marketing trends and technology to help our clients know how and when to implement the best solutions.

Fully-integrated marketing, at your service.

Branding. Demand generation. Customer retention. If it can drive your business, increase customer affinity, improve employee education and motivation, or simply make your brand stronger…we do it. And we do it well.

Strategy & Planning

  • Research & Analysis
  • Audience ID & Segmentation
  • Competitive/Creative Audits
  • Positioning
  • Marketing Plans
  • ROI Forecasting

Branding

  • Research
  • Positioning
  • Naming
  • Visual Identity & Style Guides
  • Rollout

Creative & Design

  • Digital
  • Broadcast/Video
  • Out-of-Home (OOH)
  • Direct
  • Print/Collateral
  • Tradeshow/Experiential

Integrated Marketing

  • Audience ID & Segmentation
  • Planning ➞ Execution
  • Owned, Paid & Earned
  • Reporting & Analysis

Direct Marketing

  • Audience ID & Segmentation
  • List Acquisition
  • Planning ➞ Execution
  • Reporting & Analysis

Digital & Interactive

  • Website/Mobile/App Development
  • Video (Explainer/Educational)
  • Paid Social Media
  • Content Marketing
  • SEO
  • Paid Search
  • Digital Display

Content Marketing & Social Media

Promotions

  • Planning
  • Campaign Strategy
  • Creative Development
  • Execution
  • Tradeshow/Experiential

Media

  • Research
  • Planning
  • Negotiating/Buying
  • Implementation
  • Auditing
  • Reporting & Analysis

Data & Marketing Analytics

  • Audience ID & Segmentation
  • Predictive Modeling
  • ROI Forecasting
  • Campaign Reporting & Analysis

DataSnap

Our proprietary DataSnap visualization tool gives our clients and our team a real-time view of key marketing metrics, which enables us to make necessary adjustments and maximize ROI. DataSnap dashboards are customized for each client and campaign.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

B2B Marketing in April: The Shifts You Need to Know

B2B Marketing in April: The Shifts You Need to Know

April 2025 marked a turning point in B2B marketing. From AI moving beyond the hype to buyers demanding measurable outcomes over flashy features, the conversation shifted toward impact and authenticity. This month’s insights reveal what’s driving real results—and what forward-thinking marketers need to prioritize next.

Smart Choices: How Health Plans Can Use Choice Architecture in Medicare Marketing to Boost Lead Generation and Enrollment

Smart Choices: How Health Plans Can Use Choice Architecture in Medicare Marketing to Boost Lead Generation and Enrollment

When it comes to marketing Medicare Advantage plans, the stakes are high and the decisions are complex. For many older adults, the process of choosing a plan is overwhelming, filled with unfamiliar terminology, multiple plan options and conflicting priorities. That's where choice architecture comes in, a method that helps people make better decisions without taking away their freedom to choose. We walk through the principles payers can apply to simplify the Medicare journey.