Our agency was founded about 2 seconds ago. Media Logic was born the moment this page loaded. Reborn, really.

We’ve been doing this for 40+ years, and we have unmatched expertise and proven successes. But we approach each client and every project with fresh energy. New ideas. A desire to constantly do better.

We specialize in your business:

  • financial services,
  • healthcare
  • and B2B marketing.

Specialization delivers a powerful advantage. Knowledge is invaluable. It means we speak your language, we “get it” quickly, we begin immediately and we bring proven, successful strategies to bear your toughest marketing challenges.

From co-brand, product and card marketing for the nation’s largest financial services firms…to helping health plans and hospitals drive leads and foster consumer connections…to powering a wide range of high-tech and B2B companies with stronger brands and smarter marketing. It’s about giving you the edge you need to compete and win.

Strategic concepts. Bold design. Watch a video overview of our work and clients.

Media Optimization Team

Our Media Optimization Team investigates the latest digital, experiential and other marketing trends and technology to help our clients know how and when to implement the best solutions.

Fully-integrated marketing, at your service.

Branding. Demand generation. Customer retention. If it can drive your business, increase customer affinity, improve employee education and motivation, or simply make your brand stronger…we do it. And we do it well.

Strategy & Planning

  • Research & Analysis
  • Audience ID & Segmentation
  • Competitive/Creative Audits
  • Positioning
  • Marketing Plans
  • ROI Forecasting

Branding

  • Research
  • Positioning
  • Naming
  • Visual Identity & Style Guides
  • Rollout

Creative & Design

  • Digital
  • Broadcast/Video
  • Out-of-Home (OOH)
  • Direct
  • Print/Collateral
  • Tradeshow/Experiential

Integrated Marketing

  • Audience ID & Segmentation
  • Planning ➞ Execution
  • Owned, Paid & Earned
  • Reporting & Analysis

Direct Marketing

  • Audience ID & Segmentation
  • List Acquisition
  • Planning ➞ Execution
  • Reporting & Analysis

Digital & Interactive

  • Website/Mobile/App Development
  • Video (Explainer/Educational)
  • Paid Social Media
  • Content Marketing
  • SEO
  • Paid Search
  • Digital Display

Content Marketing & Social Media

Promotions

  • Planning
  • Campaign Strategy
  • Creative Development
  • Execution
  • Tradeshow/Experiential

Media

  • Research
  • Planning
  • Negotiating/Buying
  • Implementation
  • Auditing
  • Reporting & Analysis

Data & Marketing Analytics

  • Audience ID & Segmentation
  • Predictive Modeling
  • ROI Forecasting
  • Campaign Reporting & Analysis

DataSnap

Our proprietary DataSnap visualization tool gives our clients and our team a real-time view of key marketing metrics, which enables us to make necessary adjustments and maximize ROI. DataSnap dashboards are customized for each client and campaign.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.