Baylor Scott & White Health Plan, a Texas-based healthcare plan, partnered with Media Logic to streamline their Medicare prospective member site ahead of the 2025 Annual Enrollment Period. Our goal was to create a more user-friendly experience while still providing access to key information, like benefits and provider details.
Keeping accessibility in mind, we introduced new navigation, a ZIP code lookup, and side-by-side plan comparisons. Additionally, educational content was included to further empower prospects and make them feel confident about their choices.
As part of our interactive strategy, we optimized site content for search engines, improved lead tracking and management, and streamlined data organization, allowing for a smoother and more productive AEP for the Baylor Scott & White Health Plan team.
The redesigned site helped drive strong engagement, contributing to a 154% year-over-year increase in enrollments and an 80% rise in leads.
“We really needed somebody to have industry knowledge, share that with us, educate us and suggest things to make us a
better plan. And you’ve really succeeded there.” Wendy Brownlee, Marketing Director at Baylor Scott & White Health Plan
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
Too many FS marketing plans treat direct mail as optional. Consumers don't. That's our read on Lob's State of Direct Mail: Consumer Insights 2026, an online survey of 2,000 U.S. adults conducted in July 2026. Four findings stood out to us: (1) Economic pressure is changing how people read their mail, (2)"Personal" means something different to each generation, (3) The mailbox is still a daily habit, and (4) Trust in direct mail is growing.
