To help Camden National Bank mark its 150th anniversary, Visa turned to Media Logic to launch a high-impact sweepstakes that would increase engagement among its debit cardholders while acting as a celebratory “thank you” to customers for their loyalty.
Media Logic developed an integrated approach that resulted in a dynamic sweepstakes that not only celebrated a major milestone for Camden National Bank but also engaged customers in a meaningful and memorable way.
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For financial services brands, it's not enough to simply have influencer representation. To be competitive, FS brands need to do it *and* do it right, with an informed, strategic approach.
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