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Innovative solutions drive major results for a new healthcare client during AEP.

Heading into an Annual Enrollment Period marked by election noise and growing consumer mistrust of Medicare Advantage plans, new client Baylor Scott & White Health Plan came to Media Logic for a fully integrated campaign that would effectively stand out to prospective members.

Following a quick client onboarding, we hit the ground running to develop a robust, multi-channel campaign that included a new member microsite focused on acquisition, direct mail, online video, digital display, paid social, paid search and email. Using our proprietary County Analysis tool, we overhauled their current targeting strategy to focus media and direct mail on counties that provided the greatest opportunity for growth.

Thanks to their new partnership with Media Logic, Baylor Scott & White Health Plan opened the AEP season with a 169% increase in enrollments compared to the previous year.

BSW Medicare letter and envelope BSW email on iPad
BSW Medicare self-mailer and a BSW paid social ad on Facebook BSW billboard panel of a self-mailer -
Inside of a BSW self-mailer -

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Camden National Bank

 Inspiring debit card engagement with a 150-year anniversary sweepstakes.   

To help Camden National Bank mark its 150th anniversary, Visa turned to Media to launch a high-impact sweepstakes that would increase engagement among its debit cardholders while acting as a celebratory thank you to customers for their loyalty.

  • Financial Services

Digital Federal Credit Union (DCU)

Boosting cardholder engagement to protect and grow DCU’s portfolio.

Knowing they needed to strengthen engagement to protect their valuable cardholder base, Digital Federal Credit Union (DCU), one of the twenty largest credit unions in the U.S., reached out to Visa for help developing a comprehensive marketing outreach plan.

  • Financial Services

See our latest posts.

When Members Feel Seen: How Hyper-Personalization Turned a Medicare Disruption Into a Retention Win

When Members Feel Seen: How Hyper-Personalization Turned a Medicare Disruption Into a Retention Win

When Geisinger Health Plan faced a Medicare Advantage product termination, Media Logic partnered with Big Data Studios to re-enroll affected members through a hyper-personalized campaign spanning video, direct mail, email, and dynamic microsites. The result: members who engaged renewed at rates more than 11 percentage points higher than those who didn't. Personalization at scale isn't a pilot — it's a proven strategy.

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How to Know When It’s Time to Start or Tune Up ABM

How to Know When It’s Time to Start or Tune Up ABM

Most B2B marketers say they're running ABM — but are they running it well? With over 80% reporting strong ROI yet only half actually measuring it, the gap between "doing ABM" and optimizing it is wider than most teams realize. Take this readiness check to find out where you truly stand.

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2026 AEP by the Numbers: Growth Slows, the Market Reshuffles

2026 AEP by the Numbers: Growth Slows, the Market Reshuffles

Every year, CMS enrollment data gives us a fresh read on where the Medicare Advantage market stands — and this year’s numbers tell a story worth paying attention to. With both January and February 2026 data now available, we have our first real look at how health plans performed during this AEP. The short version: […]

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