ICBA Payments (formerly ICBA Bancard) has been managing a variety of payment solutions for community banks since 1985, providing advocacy, education, and marketing support to clients of all sizes. Now, having evolved the brand, the company was looking to generate excitement around their expanding service offerings.
Working in partnership with Visa and ICBA Payments, Media Logic built a strategy around LinkedIn — utilizing a showcase page, sizzle reel, paid and organic content and more. The integrated campaign effectively mapped out ICBA Payments’ new capabilities and redefined the company’s role in the community bank payments space.
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Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
Too many FS marketing plans treat direct mail as optional. Consumers don't. That's our read on Lob's State of Direct Mail: Consumer Insights 2026, an online survey of 2,000 U.S. adults conducted in July 2026. Four findings stood out to us: (1) Economic pressure is changing how people read their mail, (2)"Personal" means something different to each generation, (3) The mailbox is still a daily habit, and (4) Trust in direct mail is growing.
