Visa partnered with Delta Community Credit Union (DCCU), Georgia’s largest credit union, to launch a Visa Signature credit card, and they turned to Media Logic for help.
Media Logic worked with Visa and DCCU to create launch materials for the Visa Signature card, including employee training, direct marketing, social, branch merchandising and more, to tout the Signature product’s premium features and benefits.
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AI adoption among older adults is rising quickly, more than doubling in just one year. The digital story, however, is more complex than just increased usage. Media Logic's recently released 2026 Consumer In Sights (CIS) study of older adults' media preferences takes a closer look at digital confidence, channel use and how they think about and use AI.
In many cases, the strongest marketing tends to come from teams willing to narrow the field before the work begins. Guardrails narrow the scope and keep work on strategy, with fewer messages, audiences and goals. Sharper creative makes a bigger impact. Here are five tips for marketers to explore.
The way consumers get answers has quietly changed. Before they ever reach your website, many have already asked ChatGPT, Gemini, or Perplexity to compare their options and recommend a direction. Ranking isn't enough anymore. Here's a practical point of view on SEO, AEO, and GEO, and what it takes to get chosen in AI-generated answers.
