Delivering highly visually interactive emails to improve financial wellness among a young, digitally savvy audience.

Wisely by ADP is a digital banking innovator that, with the power of Visa cards, enables consumers to access their pay early, get rewards and save with fewer fees. Media Logic partnered with Wisely and Visa to design financial wellness emails that pushed the creative envelope.

Using eye-catching animation, engaging copy, interactivity and more, Media Logic, Wisely by ADP and Visa didn’t only bring financial wellness to the audience – they made it fun, too.

Email 1: What’s your billing personality? The first email of the series used animations to focus in on bill paying – prompting the audience to interact and discover their bill paying personality.
Email 2: Do you know all the benefits of direct deposit? Email two encouraged the audience to engage directly with the content by taking an interactive quiz to figure out their direct deposit IQ.
Email 3: Budgeting is as easy as... In the third email, consumers had a chance to guess and check their understanding of the best budgeting breakdown, with the answers popping up in the animation.
Email 4: Where can you cash in for more cash back rewards? The final email showcased Wisely’s cash back rewards and used animation to tease the multiple reward categories, which kept viewers engaged.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

Why FIs Should Tap Their Teams for TikToks, Reels and Other Social Video

Why FIs Should Tap Their Teams for TikToks, Reels and Other Social Video

Short, vertical videos are a staple on social media, with most platforms having (or rolling out) vertical video feeds. The good news is that you already have what you need to produce this compelling content. These tips -- along with examples from banks and credit unions -- can help you get started with this compelling medium.

How FIs Can Maximize the Benefits of Instant Digital Issuance

How FIs Can Maximize the Benefits of Instant Digital Issuance

Customer communications for Instant Digital Issuance (IDI) can boost engagement and spend! Our card marketing experts have assembled an IDI overview with definitions and best practices, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Webinar: How Health Plans Can Turn Patients into Medicare Members

Webinar: How Health Plans Can Turn Patients into Medicare Members

Patients represent a big opportunity for Medicare Advantage member growth for payviders and health plans with strong provider relationships. At the same time, two critical factors can impact health care marketing in medical settings: Centers for Medicare and Medicaid Services (CMS) regulations and clinical staff buy-in. Our recent webinar, featuring the insights of David Schultz, Media Logic founder and CEO, detailed how payviders and health plans can convert patients into Medicare members.