Venmo is a leading digital payment app that has expanded their offerings to include credit and debit products.
Media Logic partnered with Visa and Venmo to test the impact of ads on connected TV (CTV) – hoping to improve awareness, new card application, and conversions of their innovative custom cash back credit card.
Media Logic developed two distinct CTV spots to convey the value of “unlimited cash back tailored to you” with each video spot incorporating custom licensed music and eye-catching animation. An ad selector landing screen then gave Hulu viewers the opportunity to actively select which commercial they wanted to view. But regardless of whether the viewer chose a particular spot or not, tracking was included across the entire campaign to gauge performance based on interest/clicks and conversion.
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Behind the credit card growth are strategies ranging from the tried and true to emerging trends in successfully acquiring cardholders and attracting new audiences.
