Venmo is a leading digital payment app that has expanded their offerings to include credit and debit products.
Media Logic partnered with Visa and Venmo to test the impact of ads on connected TV (CTV) – hoping to improve awareness, new card application, and conversions of their innovative custom cash back credit card.
Media Logic developed two distinct CTV spots to convey the value of “unlimited cash back tailored to you” with each video spot incorporating custom licensed music and eye-catching animation. An ad selector landing screen then gave Hulu viewers the opportunity to actively select which commercial they wanted to view. But regardless of whether the viewer chose a particular spot or not, tracking was included across the entire campaign to gauge performance based on interest/clicks and conversion.
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Short, vertical videos are a staple on social media, with most platforms having (or rolling out) vertical video feeds. The good news is that you already have what you need to produce this compelling content. These tips -- along with examples from banks and credit unions -- can help you get started with this compelling medium.
Customer communications for Instant Digital Issuance (IDI) can boost engagement and spend! Our card marketing experts have assembled an IDI overview with definitions and best practices, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.
Patients represent a big opportunity for Medicare Advantage member growth for payviders and health plans with strong provider relationships. At the same time, two critical factors can impact health care marketing in medical settings: Centers for Medicare and Medicaid Services (CMS) regulations and clinical staff buy-in. Our recent webinar, featuring the insights of David Schultz, Media Logic founder and CEO, detailed how payviders and health plans can convert patients into Medicare members.
