Divvy is an innovative expense management solution that pairs free software with the power of Visa business cards to help businesses access credit, track and control spending, and close their books. When Visa and Divvy wanted to develop a campaign to tout the benefits of (and drive demand for) Divvy, they turned to Media Logic to create a campaign using social video and display ads.
Media Logic, Visa and Divvy worked together to produce videos with custom animation, voiceover and an uplifting soundtrack. The videos were then incorporated into a supporting paid social campaign that maximized the advantages of a variety of display formats across Instagram, Facebook and LinkedIn.
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Short, vertical videos are a staple on social media, with most platforms having (or rolling out) vertical video feeds. The good news is that you already have what you need to produce this compelling content. These tips -- along with examples from banks and credit unions -- can help you get started with this compelling medium.
Customer communications for Instant Digital Issuance (IDI) can boost engagement and spend! Our card marketing experts have assembled an IDI overview with definitions and best practices, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.
Patients represent a big opportunity for Medicare Advantage member growth for payviders and health plans with strong provider relationships. At the same time, two critical factors can impact health care marketing in medical settings: Centers for Medicare and Medicaid Services (CMS) regulations and clinical staff buy-in. Our recent webinar, featuring the insights of David Schultz, Media Logic founder and CEO, detailed how payviders and health plans can convert patients into Medicare members.
