In fall of 2021, MVP Health Care was presented with a unique opportunity to bid for the naming and branding rights to the
(then-named) Times Union Center, the largest entertainment and sports venue in New York State’s Capital Region. Longtime marketing partner Media Logic collaborated with the MVP team at every phase of the effort – to begin rebranding the arena as a vital health and wellbeing hub for the region.
After MVP won the bid, the MVP Arena was born and the real work began – with only a few weeks to design a logo, signage and other experiential elements as the previous name transitioned to the new. From complex challenges involving illuminated exterior signage to high-impact architectural graphics to myriad wayfinding signs throughout the massive structure, Media Logic and MVP’s design team worked together to ensure consistent branding inside and out. The marketing partners are now developing ways to fully leverage the exposure and access of this unique community resource and marketing asset.
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Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
Too many FS marketing plans treat direct mail as optional. Consumers don't. That's our read on Lob's State of Direct Mail: Consumer Insights 2026, an online survey of 2,000 U.S. adults conducted in July 2026. Four findings stood out to us: (1) Economic pressure is changing how people read their mail, (2)"Personal" means something different to each generation, (3) The mailbox is still a daily habit, and (4) Trust in direct mail is growing.
