Recent MVP Health Care fall brand campaigns have centered around the insurer’s promise to deliver “health insurance built around me.” This year, the weight of that message was much more specific (and more deeply felt). So as MVP rolled out new capabilities and helped members embrace new ways of accessing care in response to the COVID-19 pandemic, Media Logic worked to create a campaign that directly showcased what MVP could do for their members.
Highlighting MVP’s ability to provide access to care via telemedicine using a phone, tablet or computer, the TV creative leveraged personal stories ranging from urgent care and post-surgical rehab, to mental health support – building to the revelation that MVP was making telemedicine services free for all their members. The spots were further energized by the addition of “I’ll Be There,” an optimistic and uplifting song licensed from Canadian indie pop band (and YouTube superstars) “Walk off the Earth.”
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Short, vertical videos are a staple on social media, with most platforms having (or rolling out) vertical video feeds. The good news is that you already have what you need to produce this compelling content. These tips -- along with examples from banks and credit unions -- can help you get started with this compelling medium.
Customer communications for Instant Digital Issuance (IDI) can boost engagement and spend! Our card marketing experts have assembled an IDI overview with definitions and best practices, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.
Patients represent a big opportunity for Medicare Advantage member growth for payviders and health plans with strong provider relationships. At the same time, two critical factors can impact health care marketing in medical settings: Centers for Medicare and Medicaid Services (CMS) regulations and clinical staff buy-in. Our recent webinar, featuring the insights of David Schultz, Media Logic founder and CEO, detailed how payviders and health plans can convert patients into Medicare members.
