Back to work

Eye-catching approach to health insurance branding.

Media Logic helped MVP Health Care differentiate itself with an engaging, eye-catching brand campaign during last fall’s open enrollment period.

Driven by the theme “Health Insurance Built Around Me,” which touts MVP’s consumer-driven approach to health insurance, the campaign included TV, outdoor, transit and digital expressions. The TV spots utilized relatable humor and a high-tech slow-motion technique to demonstrate how MVP provides individualized support to overcome everyday health challenges. In outdoor and transit, bold photography helped position MVP as a brand that offers personal attention and celebrates individuality.

It all helped to provide strong, brand-level “air cover” for other tactical, product-oriented efforts during the insurer’s pivotal selling season.

 

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

Bassett Healthcare Network

Orthopedic campaign positions health system as specialty leader.

To maintain its position as the “go-to” center for orthopedics in the central New York region, Bassett Healthcare Network promoted the breadth of its bone & joint services with an integrated marketing campaign by Media Logic.

  • Healthcare

Autotask

Experiential event marketing for software company.

Every year, Autotask hosts Community Live, its annual user conference and one of the world’s largest gatherings of technology management professionals.

  • B2B

See our latest posts.

Small Business, Big Opportunity: Understanding the SBO Segment in 2026

Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.

Read More

The More AI Does, the More Branches Matter

The More AI Does, the More Branches Matter

An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch.  Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution.   Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]

Read More