Santander Business Banking needed a sales tool that could work as part of a presentation or as a standalone – quickly communicating the benefits of online banking. To address this challenge, Media Logic developed a flexible, interactive video solution.
The video gives Santander the ability to quickly showcase the benefits and functionality of the online banking portal, and the “chapter-based” presentation format allows it to be easily updated when new benefits are added. Available in a full narrative or as a segmented version with stop-and-start functionality, this versatile video sales tool is helping Santander increase enrollment and usage of their Business Online Banking portal.
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Media Logic's Market Share Intelligence tool was built to give Medicare marketers a current and precise advantage. This tool offers a clear, relevant and granular view of your competitive landscape, supporting smarter decisions at every level of strategy.
The FIFA World Cup 2026™ offers a unique, time-limited opportunity for financial brands to engage Gen Z and millennial consumers who are culturally engaged and ready to spend. This global event attracts a younger, diverse U.S. audience with strong spending intent, making it ideal for financial services marketing.
The FIFA World Cup 2026™ gives financial services brands a massive global stage, but U.S. advertisers face a challenge: many soccer stars still lack broad mainstream recognition here. The article explores how brands like Visa, Chase, Wells Fargo, Bank of America and Mastercard are using celebrity partnerships, sponsorships and long-game campaign strategies to connect with American audiences while still tapping into the tournament's global scale.
