With the right communications in times of economic uncertainty, FIs can nurture existing customer relationships and appeal to new consumers. We note three action items for card issuers based on recent insights from Ipsos.
The marketing partner you keep.
Many of our biggest clients have been with us for 20+ years. These are industry leaders – some of the best-known brands in the nation and the world – with extremely high expectations. We have outlasted radical industry changes because we always innovate…we set, track and exceed goals…we pay close personal attention to every client and every detail.