Scholastic Engages Twitter Followers with #TitleTuesday Game and Giveaway

• Author: , Sr. Social Content Manager/Team Leader

Did you see the fast and furious fun in Scholastic’s Twitter stream this afternoon? @Scholastic played a game called #titletuesday for an hour, striking upon one of the most engaging Twitter giveaways I’ve seen. Scholastic jumbled up titles of children’s books and asked followers to unscramble them for a chance to win one of 10 special editions of Harry Potter and the Sorcerer’s Stone.

I stopped counting tweets containing the drawing’s hashtag at 200, but it’s safe to say that the brand received dozens of responses – often several per minute – for the duration of the entertaining (and very social!) game.

Do you know the title in the sample scramble below?