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Using the world’s largest sporting events to drive brand preference.

As a sponsor of major properties such as the Olympic Games, NFL and FIFA, Visa turns to Media Logic for strategies that fully capitalize on the marketing energy surrounding the largest sporting events in the world. We help Visa encourage its member banks to utilize their sponsorships by developing promotions that tap into the excitement and inspire action throughout the consumer lifecycle.

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See our latest posts.

Upgrade to Delta-Amex co-brand credit card line-up

The Role of Immediacy in Marketing Upgrades to the Delta and Amex Co-Brand Cards

See how Delta and American Express add immediacy and urgency to the roll-out of upgrades to their co-brand credit card line-up.

How Citizens Bank Knew It Was “Ready” for a Rebrand

How do you know when you’re “ready” for a rebrand? For Citizens Bank, it was when their customer data told them so. We take a look at how “Made Ready” targets a new kind of customer journey and builds emotional affinity for the brand.

Ally Bank Monopoly game

Ally Bank Monopoly Campaign Makes a “Play” for Customer Engagement With Financial Education

Creative financial education campaigns like this not only show that FIs can push beyond what they’d consider traditional marketing but also make a good case for it being necessary in order to cut through the noise and get consumers engaged with the brand.

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