Back to work

Using the world’s largest sporting events to drive brand preference.

As a sponsor of major properties such as the Olympic Games, NFL and FIFA, Visa turns to Media Logic for strategies that fully capitalize on the marketing energy surrounding the largest sporting events in the world. We help Visa encourage its member banks to utilize their sponsorships by developing promotions that tap into the excitement and inspire action throughout the consumer lifecycle.

Schedule a consultation with our financial services team.

Contact Us

See our latest posts.

U.S. Bank’s New Mobile App Redefines the Digital Banking Experience

Instead of just converting traditional bank services to the digital environment, U.S Bank let customer input and technology inform a new paradigm of services. The result is the new U.S. Bank Mobile App, designed to re-imagine the customer experience and offer something that customers can’t get anywhere else.

features of customer experience programs

How Financial Brands Prioritize the Customer Experience

Successful customer experience programs advance member-focused internal cultures, simplify processes, continually deepen the FI's understanding of member experience and implement ongoing, targeted improvements.

“We Have an Activation Problem,” Said the Bank Without an EMOB Plan

Many financial institutions can speak to their EMOB initiatives, but seldom are we able to get our hands on formalized plans that we can review and use to inform our recommendations. Why? Because more often than not, formalized EMOB plans don’t exist.