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Using the world’s largest sporting events to drive brand preference.

As a sponsor of major properties such as the Olympic Games, NFL and FIFA, Visa turns to Media Logic for strategies that fully capitalize on the marketing energy surrounding the largest sporting events in the world. We help Visa encourage its member banks to utilize their sponsorships by developing promotions that tap into the excitement and inspire action throughout the consumer lifecycle.

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Contactless card marketing from Chase & Visa

Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)

Contactless payments have been something of a white whale for close to 20 years now: always out there, just about to catch-on, if only… But now, the majority of all in-person transactions in the U.S. take place on contactless-enabled terminals, customers are ready for a faster checkout *and* the nation’s largest issuer of credit cards recently announced plans to roll out 100 million contactless cards in 2019.