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Using the world’s largest sporting events to drive brand preference.

As a sponsor of major properties such as the Olympic Games, NFL and FIFA, Visa turns to Media Logic for strategies that fully capitalize on the marketing energy surrounding the largest sporting events in the world. We help Visa encourage its member banks to utilize their sponsorships by developing promotions that tap into the excitement and inspire action throughout the consumer lifecycle.

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healthcare marketing to millennials

Millennials Think Differently About Healthcare (And So Marketers Should, Too!)

A recent survey reminds us that Millennials think differently about healthcare than other generations. As such, healthcare marketers need to thinking differently when trying to reach this influential group.

experiential marketing campaign for Mastercard

With PRICELESS Culinary Collective, Mastercard Goes All-In on Experiential Marketing

Mastercard is clearly trying to create buzz -- and FOMO -- among specific customer segments. The PRICELESS experiential marketing effort signals to global travelers and foodies – including *aspirational* globe trotters and culinary adventurers – that Mastercard knows who they are, knows what they want and knows how to bring it to them.

Review of EMOB marketing email for the Marriott Bonvoy

Marriott Bonvoy’s EMOB Email Marketing Stream Makes Our Hearts Skip a Beat

Seeing Marriott’s Early Month on Books marketing campaign was love at first sight, and this high-level analysis of its EMOB email stream confirms that the brand is doing a lot right when it comes to engaging new cardholders.

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