Media Logic worked with UP17 to replace their iOS-only app with a more universal progressive web app (PWA) – exponentially expanding the company’s ability to reach young baseball players.
Breaking out of Apple’s exclusive infrastructure allowed users to access UP17’s services from any device on any operating system – instantly creating new opportunities in new markets around the globe.
In addition, we refined UP17’s interface, made major enhancements to back-end management system, and streamlined the experience of receiving one-on-one instruction from former Major League pros.
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In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.
In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.
With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.
