Snacks are a very competitive commodity in co-op and independent grocery stores. So when Tierra Farm, a certified-organic manufacturer and distributor of nuts and dried fruit, wanted to introduce a new line of organic snacks, they needed to make a quick impression that could entice their buyers to give it a try.
We developed a clean and simple microsite that not only gave buyers a taste of the Organic Grab & Go product line, but also an opportunity to download a one-sheet and request samples. We even designed a T-shirt to help spread the word.
The result was a launch campaign that quickly raised awareness and drove initial sales that far exceeded client expectations.
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Branding during a crisis is all about the appropriate response. In the case of healthcare providers and payers, in times of stress and uncertainty, responding by focusing on the customer experience is key.
With the switch rate for the Medicare Annual Election Period (AEP) ticking up (again) this year, we took some time to study the direct mail creative of plans with YoY enrollment gains.
For 2020, we noticed several new market entrants or “start-ups” who entered the highly competitive Medicare Advantage space. We took a closer look at nine new plans and created a SlideShare with observations on their history, pricing and positioning strategies, as well as their results.
