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Growing an audience for a new organic product line launch.

Snacks are a very competitive commodity in co-op and independent grocery stores. So when Tierra Farm, a certified-organic manufacturer and distributor of nuts and dried fruit, wanted to introduce a new line of organic snacks, they needed to make a quick impression that could entice their buyers to give it a try.

We developed a clean and simple microsite that not only gave buyers a taste of the Organic Grab & Go product line, but also an opportunity to download a one-sheet and request samples. We even designed a T-shirt to help spread the word.

The result was a launch campaign that quickly raised awareness and drove initial sales that far exceeded client expectations.

Laptop showing microsite on table
Tablet showing microsite on table Flyer and mobile phone showing microsite on table
Front of blue tshirt with logo Back of blue tshirt with logo

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