New CMS Rule Gives Telehealth for Medicare Advantage a Boost
Overall, CMS continues the trend of allowing greater flexibility to Medicare Advantage plans - including a new rule expanding the availability of telehealth services.
Snacks are a very competitive commodity in co-op and independent grocery stores. So when Tierra Farm, a certified-organic manufacturer and distributor of nuts and dried fruit, wanted to introduce a new line of organic snacks, they needed to make a quick impression that could entice their buyers to give it a try.
We developed a clean and simple microsite that not only gave buyers a taste of the Organic Grab & Go product line, but also an opportunity to download a one-sheet and request samples. We even designed a T-shirt to help spread the word.
The result was a launch campaign that quickly raised awareness and drove initial sales that far exceeded client expectations.
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Overall, CMS continues the trend of allowing greater flexibility to Medicare Advantage plans - including a new rule expanding the availability of telehealth services.
Just a few months ago, our Healthcare Team discussed the imminent possibility of someone being able to use Alexa to access their private health information. Well now, it is happening!
As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.