3 Emerging Media Trends to Consider When Marketing to Seniors
Our recently-released 2019 Senior Media Habits Study uncovered a few emerging media trends that healthcare marketers should pay attention to.
Snacks are a very competitive commodity in co-op and independent grocery stores. So when Tierra Farm, a certified-organic manufacturer and distributor of nuts and dried fruit, wanted to introduce a new line of organic snacks, they needed to make a quick impression that could entice their buyers to give it a try.
We developed a clean and simple microsite that not only gave buyers a taste of the Organic Grab & Go product line, but also an opportunity to download a one-sheet and request samples. We even designed a T-shirt to help spread the word.
The result was a launch campaign that quickly raised awareness and drove initial sales that far exceeded client expectations.
Schedule a consultation with our healthcare team.
Our recently-released 2019 Senior Media Habits Study uncovered a few emerging media trends that healthcare marketers should pay attention to.
Medicare Medical Savings Account (MSA), a type of Medicare Advantage plan that combines a high-deductible health plan (HDHP) with a medical savings account have been around for 12 years. Current enrollment is low, but will these plans ever receive meaningful growth and penetration?
In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. This is year two of our Senior Media Habits Study designed to help healthcare marketers keep tabs on the current trends.