Growing an audience for a new organic product line launch.

Snacks are a very competitive commodity in co-op and independent grocery stores. So when Tierra Farm, a certified-organic manufacturer and distributor of nuts and dried fruit, wanted to introduce a new line of organic snacks, they needed to make a quick impression that could entice their buyers to give it a try.

We developed a clean and simple microsite that not only gave buyers a taste of the Organic Grab & Go product line, but also an opportunity to download a one-sheet and request samples. We even designed a T-shirt to help spread the word.

The result was a launch campaign that quickly raised awareness and drove initial sales that far exceeded client expectations.