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Cash back card sets the stage for success.

When BBVA Compass was getting ready to launch their new Compass cash back credit card, they tapped Media Logic to help lay the foundation for the card’s success. First, we created a microsite that clearly conveyed the product’s benefits – and its close association with the innovative BBVA Wallet mobile app – in a consistent, understandable and compelling manner.

We also developed a comprehensive communication guide to support future marketing efforts, enabling BBVA Compass to move forward with additional materials that stayed true to the direction of our initial work.

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Examples of social media videos from Chase

You Don’t Have to Be a Big Bank to “Chase” This Video Strategy

See why financial brands are incorporating video into their content strategies and get recent examples of social media videos from Chase that demonstrate how the approach to social content can be adopted by banks and credit unions of any size.

pop up financial education experience from Stacks House

“Pop-Up With a Purpose” Offers Experiential Financial Education

The Stacks House interactive exhibits – complete with backdrops for selfies, of course – aren’t just fun and games. They are designed to cut through the financial services marketing “noise” and present financial education in an engaging, experiential way to Millennial and Gen Z women.

Discover it direct mail packages targeting high school graduates

Discover Targets High School Grads. Here’s What One Teen Thinks.

With graduation and college being the sole focus of her life in the past several months, she had never given credit cards any thought at all, much less developed pre-conceived notions that were going to be challenged by this particular DM piece. The real estate could have been used for a more relevant message for a first-time applicant.

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