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Helping a major bank compete for small business owners.

One of the most attractive customer segments for financial institutions is small business owners. Media Logic teams up with U.S. Bank to connect with this valuable segment. By providing strategic and promotional guidance for new portfolio launches, major product promotions and lifecycle communications, we’ve helped U.S. Bank increase brand engagement, acquisition and incremental spend in this area.

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U.S. Bank’s New Mobile App Redefines the Digital Banking Experience

Instead of just converting traditional bank services to the digital environment, U.S Bank let customer input and technology inform a new paradigm of services. The result is the new U.S. Bank Mobile App, designed to re-imagine the customer experience and offer something that customers can’t get anywhere else.

features of customer experience programs

How Financial Brands Prioritize the Customer Experience

Successful customer experience programs advance member-focused internal cultures, simplify processes, continually deepen the FI's understanding of member experience and implement ongoing, targeted improvements.

“We Have an Activation Problem,” Said the Bank Without an EMOB Plan

Many financial institutions can speak to their EMOB initiatives, but seldom are we able to get our hands on formalized plans that we can review and use to inform our recommendations. Why? Because more often than not, formalized EMOB plans don’t exist.