Bright Health is an emerging healthcare provider that is taking a fresh approach to health insurance by working closely with providers to deliver coordinated care that helps reduce costs and improve the customer experience. With plans in Arizona, Colorado and Alabama, they were looking for a direct marketing agency that could help them capture market share in these competitive markets.
Knowing prospects who were approaching Medicare eligibility would be the most receptive to a new player in the market, we created a comprehensive “New-to-Medicare” direct marketing strategy – featuring letter packages, self-mailers, educational brochure, enrollment kit, new website, opt-in email stream and paid search – to help educate prospects and, as they got closer to eligibility, encourage enrollment.
This long-term nurture approach is helping increase awareness of Bright Health to potential Medicare customers and boost share across all of their markets.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
With the 2023 Annual Election Period behind us, we took a look at overall enrollment numbers in Medicare Advantage plans to identify which insurers had substantial enrollment gains. While a lot goes into the marketing of a successful AEP, direct mail continues to be a large driver of interest and likely plays a key role in overall marketing success.
The rapid growth of the dually eligible population presents a huge opportunity for managed care organizations and health insurers with Medicare Advantage experience. Download our D-SNP Marketing tip sheet to get more insights into this quickly changing demographic.
Over the past five years, aggressive marketing campaigns for Medicare Advantage plans have overwhelmed and confused consumers with sometimes-empty promises of extra benefits and no premiums. At Media Logic, we are confident that our regional health insurance clients have always played by the rules and treated prospects with respect. We take pride in our commitment to ethical marketing practices, and we know our clients do too.
