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Attracting more members with New-to-Medicare marketing.

Media Logic helped Piedmont Community Health Plan target a highly coveted Medicare audience – “New-to-Medicare” prospects who will soon age-in to their benefits.

We built an integrated effort based on years of agency best practices and proven Medicare insights. It included a targeted direct mail package that offered a free educational guide to all things Medicare. And to continue the conversation, we created a paid search campaign and a custom microsite – featuring tips for choosing the right plan and videos designed to address common Medicare questions.

By leveraging our experience, we were able to create a solid baseline to optimize Piedmont’s marketing efforts and set them on Medicare’s leading edge.

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2021 Medicare AEP Direct Mail Marketing

COVID-19 Drives Subtle Changes to 2021 Medicare AEP Direct Mail Marketing

To say 2020 has been a tumultuous year is probably the understatement of the year. The COVID-19 health crisis has dramatically changed how we live, shop and even receive healthcare. And it's has impacted this year's Medicare AEP direct mail campaigns as well. Here's a look at a few "mini-trends" we're starting to see emerge early on in 2021 Medicare AEP direct mail marketing.