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Craig Johnson Has Joined Media Logic as Group Director, B2B Practice Lead

Media Logic has hired Craig Johnson as group director, B2B practice lead on our Client Services Team. In his new role, Johnson will be focused on overseeing the delivery of data-driven, fully integrated, go-to-market multimedia and Account-based Marketing solutions for Media Logic’s expanding B2B client roster.

Building on his 20+ years of global B2B marketing experience, Johnson will guide efforts to drive customer growth and deliver performance solutions across all Media Logic industry verticals, and he will help clients further realize the benefits of Media Logic’s proprietary and partnership-based solutions. Johnson will oversee identifying and driving new strategic capabilities, building centers of excellence and serving as a strategic partner to clients.

Most recently, Johnson led the Dentsu B2B solutions offering, where he delivered specialized capabilities to a global roster of clients and spearheaded new business development initiatives. He has also held executive roles at OMD, Accordant Media and Zenith Optimedia, where he contributed significantly to brands’ go-to-market activations, blending strategic insight with performance-driven approaches.