Medicare Advantage Marketing Survey
Real-Time Results

Which external factor poses the greatest challenge to achieving your enrollment goals?

Competitors’ larger marketing budgets

0%

Competitive products with rich benefits

0%

High number of competitors

0%

Low brand or product awareness

0%

Brokers favoring competitor products

0%

Which of the following was the greatest challenge faced by your marketing department in planning and preparing for this year’s AEP? (Select all that apply)

Limited marketing budget

24%

Meeting deadlines

11%

Overall creative development process

8%

Navigating CMS rules and regulations

22%

Innovation in messaging, media or tactics

14%

Absence of past campaign performance data for guidance

11%

Difficulty in media/tactics targeting and segmentation

5%

Onboarding new external partners

5%

When do you begin preparations for the OEP?

Already started

0%

In November

0%

In December

0%

No specific marketing for OEP

0%

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Jim McDonald

Contact us directly.

Jim McDonald
Head of Strategic Growth

518.940.4882

518.940.4882