Some COVID-related marketing adaptations are here to stay. How can merchants and card issuers adapt? Media Logic shares how consumer preferences for digital-first products and services may impact card issuers’ acquisition, retention and usage efforts.
Hotels, airlines, retail stores… even professional sports teams. Brands of all kinds have been joining forces with financial partners to offer co-brand credit cards to loyal customers. Media Logic has worked with some of the most recognized brands in the world – across a wide spectrum of sectors.
Marketing co-brand cards presents a unique set of challenges and we’ve mastered the fine art of capturing the master brand while also following best practices for credit card marketing. From product construct and the development of the card’s value proposition to branding, product launch and beyond, we have experience in every aspect of co-brand card marketing.
- Strategic planning
& product launch
EMOB & retention
To Help You:
- Capture multi-partner
- Maximize brand loyalty
- Boost share of wallet
Top of wallet. We know the proven strategies and tactics to drive both on-brand and off-brand spending, to move and keep a card top of wallet.
Research is key. Media Logic is a proven partner in the research and development of positioning, value propositions, benefit evaluation and hierarchy of messaging. And we have deep experience working with the multiple stakeholders inherent with a co-brand product.