All spots featured here were conceived by, written and art directed by Media Logic. Some were shot and edited with production partners (including Boston’s Element, NY/LA’s Jeff+Pete and Albany’s Working Pictures), while others were produced entirely by our design team, editors and animators. Take a look!
Brand TV
“Beautiful Day” MVP Health Care
Our internal art direction and creative teams played a key role in crafting this campaign that depicted the simple joy and beauty of peace of mind.
“Life In Motion” MVP Health Care
This spot was part of a campaign that featured engaging match cuts to highlight the interconnectedness of people who have a health plan built around their needs.
“Coming Together” St. Peter’s Health Partners
This spot featured a heartwarming reunion of St. Peter’s cardiac surgeons and their actual patients – showcasing the system’s leadership, while also emphasizing its human impact.
“Health Insurance That’s Built Around Me” MVP Health Care
This campaign utilized special cameras to achieve attention-grabbing, super slow motion that brought health plan members’ relatable stories to life.
“I’m not an ID Number” HAP
This campaign was filmed at locations near HAP’s Detroit headquarters to capture a variety of consumers communicating their wish to be treated as an individual.
“Wouldn’t It Be Nice” MVP Health Care
This campaign was part branding and part product launch for a new telemedicine/member portal; we also contracted for the iconic song and directed the creation of a custom cover version.
DRTV
“Flex Your Medicare Muscle (MedSup)” Blue Cross Blue Shield of Massachusetts
Featuring original footage shot in Massachusetts, the campaign was also edited and animated by Media Logic.
“Make Your Move” Apex Health
We art-directed and animated these high-energy spots with highly branded wardrobe, props and effects.
“Stacking Up (D-SNP)” Geisinger Health Plan
Working with a very modest budget, we created and animated this entirely in house.
“Guided by Doctors” UVM Health Advantage
This preheat (pre-AEP) campaign highlighted the payvider plan’s collaboration with actual local doctors.
“Here to Help” HAP
This spokesperson-driven spot was filmed in an iconic Detroit park to showcase HAP’s local connection.
Other Video Production
“Introducing Green Dot” Green Dot Bank/Visa
Created to attract attention and educate passersby at a global financial services tradeshow.
“Why not more?” Royal Caribbean/Visa
Designed to convince cruise-goers to apply for the card that earns cruise rewards.
“Snackage!” Bank of America/Visa
This ad campaign played on hundreds of gas pump video screens to drive in-store food and beverage purchases.
“Healthcare” J.P. Morgan
Combining original and stock content, this video positioned the client as an innovative partner for healthcare technology companies.