Top Healthcare Marketing Posts for 2013
In 2013 the Health Care Team at Media Logic produced a lot of content on healthcare marketing, and we’re pleased to see it taking hold with our audience. Here’s what’s been most popular with our readers in 2013.
Our series on social content marketing
Social media streams are great places for hospitals, clinics, healthcare systems and private practices to showcase their doctors and services. But having a Facebook page or a YouTube channel is just one part of a successful marketing practice. Check out the recommendations in our popular series on social content marketing for healthcare:
- How Health Care Marketers Can Maximize Social Media Streams
- Health Care Content Marketing: It’s All About Quality
- Health Care Marketing: Social Streams Must Serve a Purpose
- Successful Social Content Marketing: Make a Plan!
Other top posts from 2013
Hip Replacement: Going Once, Going Twice, Sold! MediBid Brings Transparency in Health Care to New Level
At first sight, this bidding model may seem absurd and slightly disconcerting, but one thing’s for sure – it brings a level of transparency to healthcare that’s never existed before.
Direct-to-Consumer Marketing for Health Care Reform: Ready for Several Conversations?
Under the Affordable Care Act (ACA), Americans will have new decisions to make about their healthcare coverage. Will your direct-to-consumer marketing be effective enough to earn business in this new market?
14 Uses for Microsites in Health Care, Science, Tech and Manufacturing
Much of the conversation on content marketing focuses on social media, blogs, newsletters and informational assets such as videos, webinars, whitepapers and case studies. But depending on your marketing strategy, you may also want to consider another content marketing tool: the microsite.
The “Hospitals as Insurers” Trend: Marketing Implications and Opportunities
Consumer buzz and attention around healthcare have never been this intense… at least not in the three decades Media Logic’s been doing this work. Being in the mix now, providers and insurers – along with the new payer/provider hybrid – have great opportunities to capture new business.
6 Tips for Health Care Marketers: Using Social Media Conversations in Content Marketing
Over the summer, Wendy’s turned customer tweets into love songs. As tempting as it is (ha, ha) to drape bear rugs over white pianos and serenade audiences, there are far less, uh, cheesy ways to utilize social conversations in content marketing.
Making a “Beautiful Day”: Behind the Scenes of MVP’s TV Commercial
The sky was perfectly clear within a 50-mile radius, except for that small thunderstorm gliding straight toward Kinderhook, where were filming a TV commercial for MVP Health Care. Up until that moment, everything had been going, well, beautifully.
