That Focus Group Feeling

I find a well-moderated focus group to be an eye-opening experience. Sitting within a few feet of a client’s customers and hearing it “from the horse’s mouth.” It makes me feel very connected to the audience, which, in turn, leads to feeling very inspired and empowered to do great marketing.

Regrettably, these feelings don’t last forever because focus groups really only represent a moment in time. Sooner rather than later, we start to wonder if the audience still feels the same way.

Enter social media, which is a game changer on many levels. Now we’re able to continually listen to what our clients’ customers and prospects are saying about the things that matter to them. This often includes thoughts about our clients, their products, their services, their competitors, etc. Whether it be through a Zeitgeist & Coffee Landscape Survey or a comprehensive Mine & Dine report, we’re able to tap into a data goldmine that gives us that “focus group feeling” not just for a few days or weeks – but on an ongoing basis.