Revving Up Social Marketing For Cabela’s

• Author: , Vice President/Sr. Creative Director

We are seriously excited to begin working with Cabela’s, the World’s Foremost Outfitter of hunting, fishing, camping and other outdoor gear. Great stores, great brand, great products…and an outstanding base of Likers and followers.

Cabela’s just added Media Logic to its roster of marketing partners to amplify its social efforts. With all the hikers, anglers and hunters on our team, we couldn’t wait to get started!

Our first project involves using social marketing to add excitement and urgency to a very cool 50th anniversary promotion that Cabela’s recently launched. The 50 Years, 50 Trucks sweepstakes involves giving away 50 brand new Chevy trucks and other prizes over the course of the next eight months. We’ll be rolling out related efforts on Facebook in the weeks ahead, to drive awareness and engagement with the sweepstakes. We look forward to helping this promotion reach its full potential.